How do terpene profiles affect the flavor of cannabis strains sold by popular brands?

Terpenes are the primary drivers of flavor. Limonene provides citrus notes; Alpha-Pinene offers pine/woodiness; Beta-Caryophyllene brings spice/pepper. Brands use these profiles to brand strains (e.g., a "Lemon Cake" strain is bred or formulated specifically for high Limonene and Vanillin content).

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